Project Overview

This project aims to foster industries related to car tuning in the Saemangeum areaby holding events where people can get access to car tuning easily and securing space devoted for the promotion of an automobile culture leading to the creation of new jobs and change negative perception car tuning.

This project is expected to activate the automobile industry including car tuning activities based on the robust automobile industry infrastructure in the Saemangeum area.

Expected Effects

• 1

  

  Cultural space to improve car tuning awareness

  Raising tuning awareness by creating space devoted to diverse cultural contents and activities related to tuning

• 2

  

  Tuning Theme Park

  Providing space to experience a tuning culture and tuning-related expertise through tuning car festivals, camping, and driving school events at a site near Saemangeum New Airport

• 3

  

  Local economy invigoration

  Invigoration of the local economy though the development of tuning related industries, the organization of diverse exciting events, and the attraction of tuning enthusiasts and tourists to the area

Project Contents

Tuning Car Festival

• Off-road obstacle experience

• On-road drift experience

• Drag racing

Creation of a Theme Park

Domestic Status

• 1

  

  Korea's automobile production ranks 5th in the world, yet its tuning market is extremely small (0.5 trillion won) compared to major automobile producing countries.

• 2

  

  Korea has motor sports venues at Yeongam, Yongin, Inje, and Taebaek, but the sports are limited in popularity.

• 3

  

  Related events and activities are not sufficient either compared to the current level of club activities and the public’s potential interest.

Overseas Status

• 1

  

  Governments take the lead in cultivating the automobile industry and enhance its competitiveness though government-led car tuning initiatives, support measures, and tuning culture promotion.

• 2

  

  [USA] Small-size tuning shops lead the market characterized by market autonomy and thorough follow-up control.
  [Germany] In possession of global brands including specialized tuning companies run by prominent automobile manufacturers.

• 3

  

  Major automobile powerhouses operate automobile-themed parks which are favored by the public as familiar complex cultural spaces.